IN CELEBRATION OF THE WORLD PREMIERE OF “RICHES”, A BRITISH DRAMA TV SERIES, PRIME VIDEO TOOK TO ART BASEL WITH AN EXHIBITION THAT EXPLORES BLACK HAIR CUSTOMS AND RITUALS. THE EXHIBITION’S LAYOUT WAS STRATEGICALLY PLANNED TO LEAD VISITORS THROUGH ARTS OF ALL MEDIUMS. CUSTOM FABRICATION INCLUDED A STEP AND REPEAT WITH PROP HAIR PRODUCTS, GALLERY FLATS, SCULPTURE DISPLAYS, AND A BRANDED DJ BOOTH.